ChatGPT Advertising & GEO - Connor MacIvor

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THE SEARCH ENGINE IS DEAD

How ChatGPT Advertising Just Changed Everything
For Real Estate & Mortgage Pros in 2026
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WHERE YOUR BUYERS ARE ACTUALLY SEARCHING NOW

GOOGLE ADS (2015-2024)

  • ❌ Keyword bidding wars
  • ❌ $40+ per click
  • ❌ 2-3% conversion rates
  • ❌ Everyone sees the same ads

CHATGPT SEARCH (2026+)

  • ✓ Intent-based conversations
  • ✓ $3-8 projected CPC
  • ✓ 15-30% conversion potential
  • ✓ Personalized recommendations
0%
of your local market has ALREADY moved to AI search

WHY CHATGPT HAD TO GO AD-SUPPORTED

OPENAI'S BURN RATE:

  • 📉 -$0B in losses (H1 2025)
  • 💸 -$0B projected through 2029
  • 🚨 Unsustainable without ads

THE NEW REVENUE PLAN:

  • 2026: $0 Billion (Ad launch)
  • 2029: $0 Billion (Full maturity)
"This is Meta + Google having a baby"
The biggest ad opportunity since Facebook 2016

THE 5-TIER MONETIZATION MODEL

FREE

$0/mo
AD-SUPPORTED

Fully Ad-Supported

1B Users

GO

$8/mo
AD-SUPPORTED

Light Ads

Power Users

PLUS

$20/mo
AD-FREE

No Ads

Professionals

PRO

$200/mo
AD-FREE

No Ads

Power Users

ENTERPRISE

Custom
AD-FREE

No Ads

Corporate

👉 YOUR TARGET: Free + Go = 0M+ high-intent users

SPONSORED RECOMMENDATIONS IN ACTION

USER PROMPT:
"What neighborhoods in Santa Clarita have the best schools for elementary age kids?"
CHATGPT RESPONSE:
"Based on current data, the Saugus and Valencia areas are highly rated for elementary education. Specifically..."
These ads appear ONLY when contextually relevant
NOT pay-to-play on the answer itself

WHY THIS WON'T RUIN THE PLATFORM

🛡️

ANSWER INDEPENDENCE

You can't pay to change the AI's actual response

🛡️

PRIVACY FIRST

No data sold to advertisers. Context-only targeting

🛡️

CONTENT EXCLUSIONS

No politics, health, or sensitive topic ads

Translation: Real estate & mortgage = PERFECT fit

OLD SEARCH vs NEW SEARCH

GOOGLE: "best mortgage broker santa clarita"

↓
10 blue links
Sponsored | Sponsored | Sponsored
Random reviews
You do all the work →

CHATGPT: "I need a mortgage broker who understands VA loans for first responders in Santa Clarita"

↓
Synthesized answer
Personalized recommendation
Pre-qualified suggestion
Context from your history →
ChatGPT users are 5x more qualified
because they've already had a 10-turn conversation

SEO → GEO

Search Engine Optimization → Generative Engine Optimization
[YOU]
↓
VA Loans
↓
Tax Info
School Districts
↓
Youth Sports
Market Reports
↓
Forecasts
  • ✓ Keywords → Entities (You become a "Person of Interest")
  • ✓ Backlinks → Citations (AI references YOU as source)
  • ✓ Rankings → Recommendations (Be THE answer, not option #4)
You're not optimizing for crawlers anymore
You're optimizing to be RECOMMENDED

THE NEW BUYING JOURNEY

👤 USER QUESTION
"Should I buy now or wait 6 months?"
↓
🤖 AI LAYER
0-0 CONVERSATION TURNS
  • Budget analysis
  • Timeline discussion
  • Market education
  • Preference mapping
↓
🎯 SPONSORED RECOMMENDATION
"Based on our conversation, here's a local expert who specializes in your exact situation..."
↓
🏆 YOUR LISTING
[Qualified lead hits your calendar]
This is a $5,000+ quality lead
Not a "$2 Facebook scroll-stopper"

HONORELEVATE: AI ATTRIBUTION DASHBOARD

LEAD SOURCE BREAKDOWN (Last 30 Days)

  • 🔵 ChatGPT Search: 34% ($0k value)
  • 🟢 Google AI Overview: 22% ($0k)
  • 🟡 Traditional PPC: 28% ($0k)
  • 🔴 Social Media: 16% ($0k)

AVG COST/LEAD

ChatGPT: $0
Google: $0

CONVERSION RATE

ChatGPT: 0%
Google: 0%

Recent AI Search Leads:

  • 🟢 Maria G. - "VA loans for teachers" → Booked
  • 🟢 David K. - "Santa Clarita investment property" → Qualified
  • 🟡 Sarah T. - "Refinance with 580 credit" → Nurturing
This is REAL attribution
Not "estimated" like Google Analytics

WHY YOU NEED TO SHOW UP EVERYWHERE

TikTok
Reddit
YOU
ChatGPT
Google
Instagram

FACT-FINDING

Google + ChatGPT

  • Educational content
  • Long-form guides

CROWD-SOURCING

Reddit + TikTok

  • Community proof
  • Real testimonials

TASTE-TUNING

Instagram + Reels

  • Visual storytelling
  • Property tours

HABIT-BUILDING

Email + Retargeting

  • Stay top-of-mind
  • Weekly market updates
AI doesn't replace these platforms
It AMPLIFIES the right content across all of them

YES, TIKTOK IS NOW A SEARCH ENGINE

Search: "mortgage rates santa clarita" ↵
📱 "4.5% VA Loan Secret"
0K views
📱 "Why NOW is the time"
0K views
📱 "Santa Clarita Market 2026"
0K views

KEY STRATEGY

  • ✓ Hook in first 3 seconds with OUTCOME
  • ✓ Say location + service in voiceover
  • ✓ TikTok indexes SPOKEN WORDS for search
  • ✓ Pin "Start Here" post → DM keyword → HonorElevate CRM
Gen Z uses TikTok MORE than Google for local search

HOW HONORELEVATE CAPTURES AI SEARCH LEADS

STAGE 1: CAPTURE

  • 🌐 Lead clicks ChatGPT Sponsored Rec
  • 📊 Custom code tags source as "AI-Intent"
  • ⚡ Instant SMS: "Got your AI search, here's next step"
↓

STAGE 2: QUALIFY

  • 🤖 AI Voice Agent calls within 60 seconds
  • 💬 Asks: Timeline? Budget? Loan type?
  • 📈 Scores lead: Hot / Warm / Nurture
↓

STAGE 3: CONVERT

  • 🔥 HOT LEAD (Moving <30 days) → Live transfer to YOU in 90 seconds
  • 🟡 WARM LEAD (30-90 days) → Auto-booked calendar appointment
  • 🔵 NURTURE (90+ days) → Drip campaign + weekly market updates
From AI search to your phone: Under 2 minutes

THE TECH BEHIND THE MAGIC

// HonorElevate AI Attribution Parser
const leadData = {
source: inputData.attributionSource || 'unknown',
path: inputData.pagePath || '/',
term: inputData.searchTerm || 'n/a'
};
 
// Identify AI search intent
let intentScore = 0;
if (leadData.source.includes('chatgpt') ||
leadData.source.includes('perplexity')) {
intentScore = 10; // High-intent AI search
}
 
// Tag and route
return {
source_channel: leadData.source,
is_ai_search: intentScore > 0,
intent_tier: intentScore >= 10 ?
'High-Intent AI' : 'Standard',
processed_at: new Date().toISOString()
};
✓ Lead tagged: "High-Intent AI"
✓ Workflow triggered: "AI-Voice-Qualifier"
✓ SMS sent in 1.2 seconds
This is what separates HonorElevate from "page builder" tools
Proprietary intelligence, not just pretty forms

HOW TO PRESENT YOUR EXPERTISE (WITHOUT EGO)

C - CONTEXT

"15% of buyers are using AI search already"

↓

P - PROBLEM

"Traditional ads don't show up there"

↓

P - PROMISE

"We get you recommended BY the AI"

↓

P - PROOF

"Here's a lead from last Tuesday..."

↓

O - OFFER

"Free AI Visibility Audit"

"Look, I'm not here to convince you Google is dead.
I'm here to show you where your next 10 clients
are ACTUALLY searching—and it's not where you think."
This is the script I use in every Loom video
And it books 4-7 calls per week

YOUR WEBSITE: BUILT FOR HUMANS & MACHINES

WHAT HUMANS SEE

  • Hero: "Santa Clarita Expert Since 1998"
  • Market Reports
    Neighborhood Guides
  • Client Testimonials
    "Maria saved us $40K"
  • FAQ Section
    Q: "Best time to buy?"
    A: "Spring market..."

WHAT AI SEES

  • Entity: "LocalBusiness"
    Schema.org markup
  • Fact-density: High
    Semantic footprint: 47 topics
  • E-E-A-T signals
    Review schema
  • AEO-optimized
    Direct answer extraction
HonorElevate sites are optimized for BOTH
That's why they get recommended by ChatGPT

WHERE THIS IS ALL GOING

2026
Ad Launch
$1B Rev
2027
Adoption
$8B Rev
2028
Maturity
$18B Rev
2029
Dominance
$25B Rev

THE "AGENTIC" ERA:

Your AI assistant will:
  • - Research homes while you sleep
  • - Pre-qualify mortgage options
  • - Book appointments on your behalf
  • - Recommend service providers

KEY INSIGHT

The winners will be those who:
✓ Built trust NOW (2026-2028)
✓ Have clean, centralized data
✓ Are "recommendable" by AI agents
"In 2029, users won't leave the AI interface.
The AI will do the entire transaction."

YOUR NEXT STEP

📅 BOOK YOUR STRATEGY CALL

30-Minute Deep Dive:
• Your AI visibility score
• Custom GEO roadmap
• HonorElevate demo

CHOOSE YOUR PATH:

  • 🔴 READY TO GO?
    → HonorElevate.com/call
  • 🟡 WANT TO LEARN MORE?
    → Monday 9am AI Webinar
    (Q&A 9-9:10, Presentation 9:10)
  • 🔵 SEE THE AI IN ACTION?
    → 0.HonorElevate.com
    → 1.HonorElevate.com
    → 2.HonorElevate.com
    (Try our voice demos)
CONNOR MACIVOR | AI GROWTH ARCHITECT
HonorElevate.com | Text: 661.400.1720
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Connor MacIvor | AI Growth Architect
HonorElevate.com
0.HonorElevate.com (AI Demo)